Within our Active Living application, intentional categories set the tone: Lifestyle & Living Experience, Care / Medical & Well Being, Independence & Social, Finances, Future Needs. From there, customers select behavioral statements that reflect their emotional or analytical response to desires for independence and assistance.
Emotional drivers include Autonomous, Convenience, Energetic, Flexible, Laid-back, Outgoing, Reflective, Uncompromising & Vibrant.
Analytical drivers include Attentive, Contain, Discerning, Practical, Preserve, Proactive, Prudent, Reliant, Reserved & Strategic.
Upon pursuing a handful of selections such as "Pursue Personal Growth," "Onsite medical" or "Maintain Active Lifestyle" — which can be modified any time to reflect industry offerings, marketing & terminology — customers gain access to personalized content: products, services, education & feedback.
VIBRANT
Active adult
Active lifelong learning
Organized travel
Pets are part of our lives
Volunteerism
Walk or Uber everywhere
LAID-BACK
Golf course setting
Medium-sized community (30-74 units)
Resort or park style
Rural location
Continuing education available
Small community (1-29 units)
Green or open-space surroundings
Beaches, sport events & festivals nearby
AUTONOMOUS
Single family home
Independent living
Involved in community decisions
Maintain active lifestyle
Professional services nearby
Restaurants around corner
Shopping nearby
Museums, theater & concerts nearby
CONVENIENCE
Anytime dining
Condo / apartment style
Patio homes (duplex / villa / townhouse)
Onsite ATM / banking
Onsite salon
Pet pampering / amenities
UNCOMPROMISING
Ample closets & storage
Boutique / upscale community
Choice of interior finishes
Multiple bathrooms (2 of more, ensuite)
Expansive living space (3+ bedrooms)
Gourmet / full kitchen
High speed internet / streaming
Onsite gourmet dining
Private outdoor space
PRACTICAL
2 bedrooms
24-hour maintenance service
Central air & heat
Cyber cafe
In-unit washer / dryer provided
Off-street parking
Scheduled transportation
OUTGOING
Cultural events onsite
Excursions & day trips
Guest meals & accommodations
Large community (74-249 units)
Sizable community (250+ units)
Intergenerational atmosphere
Onsite dining at multiple locations
Parties & other social gatherings
Social clubs, dancing & music
INCLUSIVE
Veteran focused
Celebrating diversity
Faith-based
REFLECTIVE
Art studio, book club, creative art center
Gardening, bird-watching & other outdoor
DISCERNING
24-hour security personnel
Concierge / security desk
Gated community
Personal garage
Secure common parking
ENERGETIC
Active games, exercise & sports
Health club with personal trainers
Golf course
Heated pool
Tennis
RESERVED
Physical fitness area
Small pets
No pets permitted
ATTENTIVE
Emergency monitoring
Home health
Physical therapy
Special diets
NUTURING
In-home non-medical services
Level of care greater for one spouse
Onsite support groups
Respite
RELIANT
Assisted living
Memory care
Skilled nursing
Hospice
PRUDENT
Health services within 2 miles
Onsite medical facility
Visiting primary-care physicians
Visiting healthcare specialists
STRATEGIC
Non-equity entrance fee
Refundable entrance fee
Ownership
Pay more now / offset future costs
CONTAIN
Limited or no kitchen
Minimize expenditure
1 bedroom
Roommate necessary / preferred
Studio apartment
PRESERVE
Maximize estate for heirs
Preserve financial security thru known costs
Rental
PROACTIVE
Life Plan Community (CCRC)
Desire to age while staying at home
FLEXIBLE
Avoid long-term residential contract
Live in multiple locations
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