Through parameterized reports, NavXzy® delivers customer DNA to the forefront of your marketing efforts. Among insights visualized within our reports, you'll find:
Knowing customer needs, beliefs & behaviors (versus placing hope in spray & pray campaigns) is critical to developing a customer-of-one brand. Reporting of intentions-driven products helps fine-tune — and/or shift — marketing emphasis.
Where current marketing efforts are not aligned with NavXzy® isolated products (for instance, Budgeting Resources & Overdraft Services, reported as Highest Performing in shown example), customers become overloaded. Worse, key conversion-opportunities are ignored.
Whether analyzing at the individual-level, by clusters or by aggregated totals, NavXzy® reveals insights for marketing and product development.
Reports isolate highly recurring constructs, providing a roadmap for calibrating messaging & offers.
Customers vary along the emotional-to-analytical spectrum. By knowing customer disposition, marketers can appeal precisely to customer triggers.
Reporting behavior at point-in-time, as well as across time-stamps, reveals individual & group trends — an indication of social or economic influences.
By applying dissimilarity coefficients to selected goals, then isolating recurring concepts (Goal, Intention, Driver & Attribute), NavXzy® uniquely uncovers significance — including individual, medoid (i.e., cluster) & aggregate observations.
“Predict intent, find unexpected connections between goals & habits of your customers.” (The Future of Marketing, Emerging Technology)
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