More than demographics, beyond social generalizations, companies need to own customer "Purchase DNA." From behavioral type and emotional drivers, to deterministic attributes that distinguish underlying nuances of the buy, psychographic data reveals the why behind customer behavior, not simply the what.
Rather than relying on black-box algorithms to suggest commonality between customers, NavXzy® clusters by leveraging a similarity index that is mathematically auditable & fully transparent in its results.
Whether you've built internal Machine Learning, or integrate with AI capabilities such as IBM's Watson, our anchor insights infuse meaning into data set analysis. By harnessing real-time personas, NavXzy® feeds auditable, customer-based parameters into your Big Data analytics.
Our patented approach goes far beyond demographic & geographic indicators to isolate Behavioral characteristics (Intentions, Buying Style, and Responsiveness to Marketing) as well as Psychographic traits (Personality, Attitudes & Values, and Determinant Attributes).
"After years of criticism, Facebook announced that it would stop allowing advertisers in key categories to show their messages only to people of a certain race, gender or age group." (Facebook Halts Ad Targeting Cited in Bias Complaints, NY Times, March 20, 2019)
Let's explore how NavXzy® anchor insights can amplify your ML efforts. Learn how our Real-time Personas infuse meaning into AI / Machine Learning efforts:
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