NavXzy® Analytics
More than demographics, beyond social generalizations, companies need to own customer "Purchase DNA." From behavioral type and emotional drivers, to deterministic attributes that distinguish underlying nuances of the buy, psychographic data reveals the why behind customer behavior, not simply the what.
Rather than relying on black-box algorithms to suggest commonality between customers, NavXzy® clusters by leveraging a similarity index that is mathematically auditable & fully transparent in its results.