The User Interface (UI) within NavXzy® isolates cognitive intent, reveals Emotional & Analytical drivers of customer behavior, then delivers personalized results & coaching. By exposing the all-important WHY, NavXzy® goes far beyond WHAT customers are seeking.
Insight is not happenstance. It is not magically amassed from data chaos. Rather, knowing a customer requires engineering that encourages interaction. By tapping constructs of behavioral science, the UI within NavXzy® provides a user-friendly yet robust experience — all while capturing the "Purchase DNA" of each customer.
The sample UIs shown represent 3 diverse use-cases / domains:
Since customers demand assistance at point-of-engagement, it's critical to respond with coaching, education & buying incentives throughout their journey. Leveraging tenets of Decision Science & Behavioral Science, Contextual Marketing within NavXzy® is instantaneous. Nurturing & impactful, it motivates customers to pursue related products.
Contextual Marketing within NavXzy® increases intelligent interaction with consumers by serving-up precise, relevant and targeted content, with a focus on opportunistic products — those brand offerings that uniquely satisfy needs, but that the customer may not know to pursue otherwise.
Whereas the Results Engine delivers most relevant & relevant products for each search, the Analytics Engine refines products based on ontological-insight across searches. Real-time, Significant Products aggregate into clusters: this drives marketing messaging that, while relevant to many, feels highly personalized to each member of the cluster.
Of everything a customer reveals via intentions, of all the products responsive to a customer's goals, the holy grail is the one-or-two products nearest to desire to buy.
NavXzy® lets you lead with the most likely, and appropriately leave the others behind.
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